「New Light 」 IP Rising Program
Empowering IPs to Rise and Shine With New Light
Program Services
Showcase. Connect. Experience.
Exhibitions & Pop-ups
We helps brands and creators showcase their IPs at conventions and pop-ups through end-to-end event planning, booth design, and onsite execution — bringing characters closer to fans, gathering real feedback, and creating new business opportunities.
Unlock IP Potential
Merchandising & Co-branding
From product design to retail partnerships, We support artists in producing and selling their own creations, helping them reach stores and new audiences. We also develops and distributes creative merchandise that brings IPs into everyday life. Beyond products, we collaborate with brands and retailers on co-branding and commercial projects — turning imagination into tangible value.
Create. Post. Grow.
Social Media & Marketing
From trending visuals to full account management, we helps IPs build a consistent online voice. We craft content that drives engagement and brings every character closer to their community — turning everyday posts into meaningful connections.
Let Art Speak in Everyday Chats
Digital Stickers & Stickie Creator Planet Promotion
Stickie — an app by Nulight Tech that brings art into everyday conversations — lets users download and use official digital stickers on iMessage and WhatsApp.It’s also a creative platform where artists can publish their own IP stickers and let characters naturally enter daily life. Through the Stickie Creator Planet, creators can showcase their work, connect with others, and grow a global community of digital expression.
THE VALUE OF IP IS INFINITE — AND SO IS ITS JOY！
What We Do
Empowering IPs to Rise and Shine With New Light！
We love creative IPs — each one is like a planet, shining with its own story and light, carries a universe of imagination, filled with color, emotion, and dreams. At New Light, we believe every IP deserves to be seen and loved — and every idea deserves to shine. Our mission is to help creators illuminate their worlds through creative strategy, global exposure, and heartfelt storytelling — so that their light can reach more people, and make the world a little brighter too.
IP Collaboration Examples
DeerCat & Friends
Capybara Pimoo
Puppy Gangan
What IP Owners are saying!
I have tried numerous plant-based powders, but Fuel+ takes the crown. This gluten-free powder is a game-changer. It is delicious, easy to mix, and makes my mornings brighter. Fuel+ has nailed the formula for both taste and health. I feel amazing, and it is the perfect start to my day. Highly recommended!
Ava Bennett
Fuel+ scores big with their vegan salted caramel bar. This treat strikes a harmonious balance between sweet and salty, and its texture is spot-on. While I relished every bite, I craved a touch more caramel richness. Nevertheless, it is a top-notch, guilt-free indulgence that is sure to become a repeat favorite.
Rose Mitchell
Fuel+ has truly outdone themselves with their vegan chocolate orange creation. It is a flavor explosion that combines the richness of chocolate with the zesty vibrancy of orange. Each bite is a heavenly experience, and it is tough to believe it is vegan – it is that good! These bars are my go-to for a guilt-free, utterly delightful treat.
